Marty Cagan
Most tech companies fail because they operate as feature factories. To build products customers genuinely love, leaders must empower cross-functional teams to discover and solve real problems instead of blindly following static roadmaps.
Product discovery focuses on rapidly validating ideas through cheap prototypes to ensure a product is worth building before investing in expensive engineering delivery.
Every new product initiative must explicitly mitigate value risk, usability risk, feasibility risk, and business viability risk before committing to full delivery.
A strong product team operates as a cohesive trio of a product manager, a designer, and a lead engineer who collaborate daily to solve problems together.