Marty Cagan
Most tech companies fail because they operate as feature factories. To build products customers genuinely love, leaders must empower cross-functional teams to discover and solve real problems instead of blindly following static roadmaps.
Product discovery focuses on rapidly validating ideas through cheap prototypes to ensure a product is worth building before investing in expensive engineering delivery.
Every new product initiative must explicitly mitigate value risk, usability risk, feasibility risk, and business viability risk before development begins.
A strong product team operates as a cohesive trio of a product manager, a designer, and a lead engineer who collaborate daily to solve problems together.