David McRaney
Bombarding people with facts and logic will never change their deeply held beliefs. To actually persuade someone, you must guide them to question their own thinking through empathy, curiosity, and targeted conversation.
Humans prioritize group belonging over factual accuracy, meaning we often choose to be wrong if it preserves our social standing and protects our identity.
Certainty is an emotional state rather than a logical conclusion, and our brains routinely trick us into believing our subjective interpretations are objective facts.
Instead of rationally evaluating new evidence, the brain instinctively distorts contradictory information to fit existing beliefs unless an emotional tipping point forces a profound cognitive update.