Steven D. Levitt, Stephen J. Dubner
What do cheating schoolteachers, sumo wrestlers, and drug dealers have in common? They all respond to hidden incentives that drive human behavior in surprising ways, proving that conventional wisdom is often wrong.
People respond predictably to economic, social, and moral incentives, even if it means cheating to get ahead.
Experts like real estate agents often exploit information asymmetry to serve their own financial interests at your expense.
The dramatic drop in crime during the 1990s was largely driven by the legalization of abortion decades earlier, rather than better policing.