Steven D. Levitt, Stephen J. Dubner
What do sumo wrestlers, drug dealers, and schoolteachers have in common? They all respond to incentives in predictable, often deceptive ways that hard data can help uncover.
Human behavior can often be understood through a shifting matrix of economic, social, and moral incentives.
Conventional wisdom is frequently shaped by self-interested experts and should be tested against raw data.
Experts often exploit their informational advantages to serve their own agendas at the expense of the uninformed public.