Shane Parrish with Mark Pincus
Reinventing every aspect of your product is usually a mistake; the stronger approach is to copy what is already proven, make one improvement users immediately notice, and test new ideas quickly.
The proven, better, new framework says to legally copy established product mechanics, improve them in a way users immediately notice, and keep new ideas small and isolated.
Before trying to make something better or new, teams should deeply deconstruct existing products to understand the market's baseline screens, features, and user expectations.
Strong products tap into unexpressed instincts and become sticky by earning a place in a user's daily routine rather than delivering a one-time novelty.