Scott Belsky
We glorify the glamorous beginnings and triumphant finishes of bold ventures, but success is actually forged in the volatile, grueling, and rarely discussed middle phase where most teams quit or fail.
Hack your own psychology and team morale by creating artificial short-term milestones to replace the lack of external validation during long projects.
Dedicate a disproportionate amount of energy to the first thirty seconds of the customer experience because new users are inherently lazy, vain, and selfish.
Combat the natural tendency toward product complexity by enforcing a strict rule of making one feature subtraction for every new addition.