Walter Isaacson
Jobs combined the humanities with technology, filtered out distractions to focus Apple on a few products, and demanded exceptional work from his teams.
True simplicity is not merely removing clutter but conquering complexity by deeply understanding every component of a product.
Building an enduring company requires placing the creation of great products above the desire to maximize short-term financial returns.
Seamlessly integrating hardware, software, and devices gives people a more coherent user experience by reducing the friction of fragmented systems.