Walter Isaacson
Walter Isaacson's biography of Steve Jobs reveals the intense passion and unapologetic perfectionism behind Apple's most revolutionary products. His unique leadership style forever changed the modern technological landscape.
Jobs used his notorious reality distortion field to convince his team that achieving impossible goals was entirely within their reach.
He maintained a strict focus on simplicity by eliminating unnecessary features and heavily curating the products Apple released to the public.
Instead of relying on focus groups, Jobs trusted his own intuition to build innovative products that consumers did not even know they needed.