Nir Eyal
Digital products leverage human psychology to create unconscious habits that keep users endlessly engaged. Understanding these hidden systems is essential for building better software and regaining control of our attention.
Triggers spark user action through external cues like notifications or internal emotional states like boredom.
A product action must be incredibly simple to perform while leveraging core human motivations to ensure completion.
Unpredictable rewards spike dopamine and keep users engaged by satisfying social, material, or personal psychological needs.