Jim Collins, Jerry I. Porras
Discover the timeless principles that separate enduring, visionary companies from the rest. It is not about charismatic leaders or a single great idea, but about building an organization designed to last.
Focus on building a resilient organization instead of relying on a single charismatic leader or a fleeting product idea.
Cultivate a core ideology that values purpose beyond just making money, and preserve it tightly even as business strategies change.
Stimulate continuous progress by setting big, hairy, audacious goals that force the company out of its comfort zone.