Jim Collins, Jerry I. Porras
Enduring success relies on building an organizational architecture that can outlast any single leader, product, or market cycle. Visionary companies achieve this by prioritizing enduring systems over fleeting charisma and singular great ideas.
Leaders of visionary organizations focus on building an enduring company culture and architecture rather than relying on their own personal charisma or a single great product.
The fundamental dynamic of lasting companies is preserving a fixed core ideology while simultaneously stimulating vigorous change and forward momentum in all other areas.
Exceptional organizations reject binary choices and embrace paradoxes, pursuing both an idealistic purpose and extreme profitability at the exact same time.