Jim Collins, Jerry I. Porras
Enduring organizations do not rely on charismatic leaders or single great ideas, but on their ability to build a corporate "clock" that outlasts products, trends, and generations.
Exceptional leaders act as clock builders who design enduring systems rather than time tellers who ride a single great idea or charismatic personality.
Long-term success requires organizations to hold their core values steady while welcoming experimentation and operational change.
Setting clear, daunting, and compelling goals can stimulate progress and unify teams around a visible finish line.