Colin Bryar, Bill Carr
Amazon's unprecedented success is not an accident, but the result of repeatable, customer-obsessed processes that any organization can adopt.
Initiate all product development by writing a press release and frequently asked questions document to validate customer value before building anything.
Replace standard slide decks with detailed written narratives that participants read in silence at the start of meetings to encourage deeper analysis.
Organize teams under independent leaders who are completely dedicated to one specific project to eliminate dependencies and accelerate progress.