Tim Harford
Discover the hidden economic forces shaping your everyday choices, from the price of your morning coffee to the strategies supermarkets use to maximize their profits.
Businesses use natural and artificial scarcity to justify high prices and maintain leverage over consumers.
Companies frequently employ price targeting strategies to identify buyers who are willing to pay extra for minor upgrades.
Information asymmetry occurs when one party knows more than another, which can lead to market failures and unfair advantages.