Tony Robbins
You are driven entirely by the subconscious pursuit of pleasure and the avoidance of pain, but you can consciously hijack this biological wiring to permanently redesign your habits, emotions, and ultimate destiny.
Every human decision is ultimately dictated by the subconscious desire to avoid pain or gain pleasure, meaning lasting behavioral change requires actively shifting these internal emotional linkages.
Through the process of Neuro-Associative Conditioning, you can permanently install new habits by interrupting old patterns and repeatedly conditioning a new, pleasure-linked alternative until it becomes automatic.
Human behavior is universally driven by six core needs consisting of certainty, variety, significance, connection, growth, and contribution, but your unique prioritization of these needs dictates your life choices.