Shoshana Zuboff
Tech giants are not just selling ads, they are secretly harvesting your everyday online behavior to predict and control your future actions.
Google pioneered this model by discovering that leftover user search data could be repurposed to dramatically improve targeted advertising.
This system treats human experience as a free resource to be mined, processed, and sold in behavioral futures markets.
The constant extraction of personal data allows algorithms to subtly nudge and modify human behavior without the user ever realizing it.