Shoshana Zuboff
Tech giants no longer just track what you click, but secretly engineer what you do next. Your private human experience is actively hijacked as free raw material to fuel hidden markets of behavioral prediction.
Surveillance capitalists unilaterally claim everyday human experience as free raw material, translating our digital exhaust into behavioral surplus to be analyzed and monetized.
This harvested data is continuously manufactured into prediction products and traded in behavioral futures markets where corporations lay financial bets on our future actions.
Rather than merely predicting behavior, this hidden digital architecture actively nudges, tunes, and modifies human actions at scale to guarantee certain outcomes for its clients.