Shoshana Zuboff
Tech giants no longer just track what you click, but increasingly shape what you do next. Your private human experience becomes raw material for hidden markets of behavioral prediction.
Surveillance capitalists unilaterally claim everyday human experience as free raw material, translating our digital exhaust into behavioral surplus to be analyzed and monetized.
This harvested data is manufactured into prediction products and traded in behavioral futures markets where corporations lay financial bets on our future actions.
Rather than merely predicting behavior, this hidden digital architecture also nudges, tunes, and modifies human actions at scale to steer outcomes for its clients.