Andrew Chen
Many startups fail because their products lack users, creating a ghost town effect. Discover how top tech companies overcome this hurdle by harnessing the power of strategic network effects.
The atomic network is the smallest and most specific group of users needed for a product to stand on its own.
Every network has a hard side, usually the supply side, which creates the most value and requires the most effort to acquire.
Products should initially target small, niche markets before expanding into broader demographics.