
Steven Bartlett with Seth Godin
We get stuck trying to hold onto incompatible desires, and progress depends on quitting dead ends while pushing through the right kind of struggle.
We feel stuck because we try to maximize incompatible desires simultaneously, a paralysis that can only be resolved by choosing one path and letting the other go.
Strategic quitting is a necessity for success, requiring us to distinguish between the temporary struggle of a valuable "dip" and the dead end of a "cul-de-sac."
Sunk costs are gifts from our former selves that we are not obligated to accept if they no longer serve our current purpose.