Brad Stone
Jeff Bezos built Amazon from a makeshift garage startup into a global empire by ruthlessly prioritizing long-term customer obsession over short-term profits and systematically dismantling traditional retail boundaries.
True differentiation comes from genuine, obsessive customer focus rather than fixating on competitors, driving innovations like free shipping and transparent product reviews.
Growth is sustained by a virtuous cycle where lower prices increase customer volume, which attracts third-party sellers, maximizes fixed costs, and enables further price reductions.
Liberated from the constraints of physical retail, Amazon leverages limitless shelf space and personalized data to offer comprehensive selection alongside everyday low prices.