John F. MacArthur
MacArthur argues that many modern churches trade biblical ministry for methods designed to attract crowds.
Modern church pragmatism measures success mainly by visible results, especially attendance, instead of by fidelity to Scripture.
MacArthur presents the seeker-sensitive movement as a modern parallel to Spurgeon's Down-Grade Controversy and its doctrinal drift.
Methods aimed at pleasing unbelievers tend to soften or avoid the hard truths that faithful gospel preaching must include.