
Josh Kaufman
You do not need to mortgage your future to get a world-class education because the fundamental principles of business can be mastered through self-directed learning.
Every successful enterprise must create a product or service that solves a problem and fulfills a genuine human need.
Effective marketing requires understanding human psychology and presenting your offer so it intersects with pre-existing desires.
The art of sales relies on building trust with your prospects and proving you can reliably deliver on your promises.