Josh Kaufman
You can learn how businesses work without an expensive MBA, using self-education and practical experiments to improve decisions and results.
Every successful business must create something of value that satisfies core human drives and meets an existing market need.
All business operations can be distilled into five interdependent components consisting of value creation, marketing, sales, value delivery, and finance.
Price is determined by the customer's perception of value rather than the cost of production, making effective sales a process of ethical problem-solving and trust-building.