Josh Kaufman
Skip the expensive business school and learn the core mechanics of how businesses, people, and systems actually work. You can master the art of business through deliberate self-education and real-world experimentation.
Every successful business must create something of value that satisfies core human drives and meets an existing market need.
All business operations can be distilled into five interdependent components consisting of value creation, marketing, sales, value delivery, and finance.
Price is determined by the customer's perception of value rather than the cost of production, making effective sales a process of ethical problem-solving and trust-building.