The Big Idea
Originality does not stem from inborn genius or a reckless tolerance for risk, but from questioning defaults and systematically mitigating downside. By balancing personal risk portfolios, delaying decisions to foster subconscious incubation, and prioritizing idea quantity over initial quality, anyone can successfully champion disruptive concepts. This approach allows individuals to dismantle the status quo while maintaining the stability needed to see their visions through.
